Trade Show Strategies BOOTHCAMP (SM)  TRADE SHOW STRATEGIES  Creating the Booth Plan  Booth Set-Up  Goal Setting  Why exhibitors should set goals?  Lead Management  Pre--show activities, At Show activities and Post show activities  Promotions - pre-show,at show and post show  Theming your booth  Contact with the Press  What is the attendee looking for?  Selecting and Training Booth Staff  Booth Etiquette  Pre-show Staff Rally  Results - How do you measure staff, booth and sales?  Post show - Wrap up with staff  Review exhibitor manual  Show Marketing opportunities  Choosing Sponsorships at trade shows http://www.tradeshowexecutive.com/currentissuePDF.asp  pg 26-27 MarketSense & ASSOCIATION TRENDS present How to Sell Ads, Booths & Sponsorships For Events, Print and the Web Thursday, June 5, 2008 Session A 8:30-11:30am or Session B 1:30-4:30pm  ASAE Conference Center 1575 I Street NW, Washington DC WORKSHOP: $225    Earlybird* (register by 5/15) with coupon only $199 Ask about Special Pricing for additional staff from the same association. see www.nonduesrevenue.com for more information Learn how to create new opportunities to sell more and to generate more revenue from corporate partnerships for your convention, educational programs, trade show and website. Learn the HOW TOs of selling ads, booths and sponsorships; identifying leads; preparing for a sales call; consultant selling; budget marketing; choosing the right mix for each sponsor; developing the sponsor contract; closing the sale, and, finally, delivering the best product. LEARNER OUTCOMES 1/ Identify the elements that make your association attractive to sponsors. 2/ List items you can provide to sponsors/advertisers to increase their visibility. 3/ Get ready to sell ads, booths and sponsorships. CALL Nancy Frede of MarketSense at 508/380-3737 or email nfrede@aol.com. Thursday June 5, 2008 ____Session A   8:30-11:30am      ____ Session B  1:30-4:30pm Registrant name_________________________________ Title________________________ Organization________________________________________________________________ Address___________________________ City ______________State ___  Zipcode ____ Email __________________________________  Phone _____________________________   Payment: Visa/MasterCard __________________________Exp. ______  Security code______ Cardholder Signature __________________________________ Register online at www.nonduesrevenue.com or www.boothcamp.com or email nfrede@aol.com Phone your registration & credit card info. to 508/380-3737 or 860/529-5579 Fax completed registration form to 501/665-8447.  Mail registration & payment to: MarketSense, c/o Nancy Frede, 23 Potter Crossing, Wethersfield, CT 06109 MarketSense offers booth strategies, seminars for exhibitors and staff training to show managers, exhibit managers and organizations where trade shows are an integral part of the marketing mix. MarketSense has given boothcamp(SM) workshops to add value to the trade show exhibitors, help the inexperienced exhibitor and to encourage booth sales for the following organizations:  American Marketing Association – Boston Chapter –November, 2000  Community Associations Institute- New England  NH Home Show – January, 2001  New Hampshire Lodging & Restaurant Association 1999  New England Water Works Association- 2000 Show  PCMA – NE  Rhode Island Builders Association –2000 Home Show  Wedding Day Expositions – 2000-2001 MarketSense has been published in Corporate Philanthropy News,Published in Corporate Philanthropy Newsletter, ASAE meetings and expo website, Small Market Meetings, Corporate & Incentive Travel, Chamber Executive, Association Trends and NonProfit World. For your FREE copy of any of these articles, please call MarketSense at 508/380.3737 or email nfrede@aol.com. Add more dollars into your trade show experience Nancy Frede of MarketSense can help you create the strategy to improve revenues for your trade show or conference, increase traffic flow in the show, create show games, train your staff and/or sell the advertising, booths, sponsorships or manage the event. Frede is a member of ASAE. She is a past long term member of IAEM, IAEM-NE, NE/SAE and PCMA NE. Nancy Frede MarketSense 508/380-3737 Fax (501) 665-8447 email nfrede@aol.com www.boothcamp.com (SM) www.nonduesrevenue.com